WHO AM I ? : David Greg Harth

DAVID GREG HARTH

Fall 2012
(As seen in PMc Magazine, September 2012)   
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1: Who am I?
I’m David Greg Harth. People call me Harth. I’m an artist. I’m a New Yorker. I am not terrorized. I’m an atheist. I’m a poet. I’m single. I’m a giver. I love eating apples and cucumbers. I often take photo booth portraits with strangers.

2: What do you do and what project are you currently working on?
I make art. I have a habit of making art that engages the viewer to participate. Without viewer participation, the art does not exist. I’m currently working on a time-based participatory project, called “Every Person I Know And Every Person I Don’t Know.” I’m taking photo booth portraits with every person I know and every person I don’t know. Friends and strangers alike. I’m also always working on “The Holy Bible Project.” In between those projects I make drawings that look like circulatory and neurological systems. I also collect human teeth, wishbones, and used female toothbrushes. I’m also always writing poetry.

3: Where are you from and where are you going?
I’m from New York and I’m staying in New York. I do plan on going to North Korea soon, however.

4: Who is your biggest hero?
My Opa.

5: What book is your bible?
My bible is my bible. 

6: What are some things you love? And some things you hate?
I love love. I love the concept of love. I love being in love. Hate is a strong word. I don’t hate too much. I suppose I hate stupid people though.

7: What is your raison d’être?
I’m here to make art that makes people think. I’m here to spread love. I’m here to prevent other people from committing suicide.

8: What is your favorite color?
Orange, although most people think my favorite color is black.

9: Who is your favorite comic book superhero?
I don’t have one. Although I was quite fond of Bugs Bunny growing up.

10: What is your favorite NYC hot spot?
Hot? What is a hot spot? I don’t have time for hot spots. My skin is hot. I’m always hot. Some favorite spots of mine: The Metropolitan Museum of Art, The Museum of Modern Art, a grassy hill with David Ippolito nearby (the guitar man from Central Park), Tom & Jerry’s, NoHo Star, and any place with a photo booth.

11: What turns you on?
I’ll answer this in terms of what turns me on as well was what inspires me. Black fishnet stockings, the lines of James Siena, Amy Culter, Marcel Dzama, and Mahmoud Hamadani, the vaseline of Matthew Barney, the whiteness of Robert Ryman, the concepts and drawings of Sol LeWitt, the parking lots of Ed Ruscha, the collages of Robert Rauschenberg, the blood of Marc Quinn and Hermann Nitsch, the fluidity of Brice Marden, the hotel room of Andrea Fraser, the breasts of Marina Abramović, the smell of Ursula von Rydingsvard’s sculptures, the beard of A. A. Bronson, the situations of Tino Sehgal, the photographs of John Coplans, and the cow wall paper of Andy Warhol. I am also turned on and inspired by the shit of Piero Manzoni, the silver hair of Klaus Biesenbach, the masturbation of Vito Acconci, the chocolate of Janine Antoni, the time of Tehching Hsieh, the walking and fucking neon of Bruce Nauman, the one minute sculptures of Erwin Wurm, the urine of Andres Serrano, the perception of Lucian Freud, the sculpture of Mark di Suvero, the situations of Tino Sehgal, the guns of Tom Sachs, the reality of Walton Ford, the large naked women paintings of Jenny Saville, the meat and flies of Zhang Huan, the light of Robert Irwin, the words of Leonard Cohen, Sara Teasdale, the music of U2, James, David Bowie, Pulp, Hans Zimmer, The Clash, and cold apple cider.

12: What would the last question of this questionnaire be if you were the one asking?
This question I’m struggling with. It is tough and I have no idea. I’m going to answer this question like this:

Please have your readers ask me something: question@davidgregharth.com
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David Greg Harth is a visual artist based in New York City. He works across a diverse spectrum of media art including performance, video, installation, drawing, photography, and poetry. His work is often time-based and frequently requires public participation. Harth creates unexpected juxtapositions, often employing elements of tension and ambiguous social situations to provoke dialogue on a contemporary issue. Harth explores culture, politics, religion, sexuality, celebrity, and consumerism in his work.

A major part of his work involves gathering information, then collecting, documenting, and producing records on subjects ranging from current events and political, social and, economic justice to personal experience. In most instances, the process of a piece of artwork is just as important as the final work itself.

In his performance work, Harth creates unusual tensions in a common environment. He often puts his own body through strenuous activities to explore fragility, struggle, and adversity in both social and personal situations. Harth infiltrates the public realm with live street actions and interactive projects, often transgressing and questioning social boundaries.

David Greg Harth was born in New York. He has a BFA from Parsons School of Design and a studio at The Elizabeth Foundation For The Arts. He has exhibited in various galleries and art spaces since the mid 90s. Harth enjoys eating apples and the candid conversations that occur inside a photo booth with a stranger.

LINKS:
David Greg Harth
The Holy Bible Project
Every Person Project
Every Person Project Facebook Page
The Holy Bible Project Facebook Page
Harth’s Facebook Page
Twitter: @DavidGregHarth
Youtube Page
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Questions by PMc Magazine

Edited by Ceara Maria Burns
Photography by David Greg Harth
Design by Jillian Mercado
Contact Jillian Mercado if you’re interested in becoming a “Who Am I?”
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Caption:

David Greg Harth, Self-Portrait, 2012, Photography by David Greg Harth

THE ART OF SHOPPING: A Spotlite on STEPHANIE PHAIR and KARI ALBERT of THE OUTNET

THE ART OF SHOPPING

A Spotlite on STEPHANIE PHAIR and KARI ALBERT of THE OUTNET

By Beth Melillo
Fall 2012
(As seen in PMc Magazine, September 2012)

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As Fashion week approaches, I’ve had the opportunity to learn all about THEOUTNET.COM and this convenient way to shop for designer runway looks and cutting edge label must-haves.
When I sat down to talk with them, Stephanie Phair, Managing Director,
 
and Kari Albert, Vice-President of Global Sales & Marketing, gave me some great fashion insight on how to shop as well as the strategy of their success.

Beth Melillo: Congratulations on all the success of THE OUTNET. Please describe THE OUTNET and what this fashionable outlet offers your customers?
Stephanie Phair: THE OUTNET.COM was launched in April 2009 by the people behind NET-A-PORTER.COM and sells 250+ designer labels from previous seasons at up to 75% off, as well as exclusives made just for THE OUTNET customers. We edit collections carefully for our customers so that they only shop the best fashion that’s relevant, irrespective of the season it came from. We also show them how to wear it through cool videos and compelling fashion shoots.

BM: How would you position the convenience of shopping online today verse shopping in the stores? What do most do?
SP: In-store and online shopping both have their place. In-store is more occasion shopping whereas being online is woven into the fabric of everyday life. Whether or not you have a desk job, most people have access to a computer, so online shopping has become the way to shop for convenience and accessibility.

BM: Please tell us about the new luxury direction of your business and what makes the experience for your customers unique for an online shopping site?

SP: We realized quickly that our customers were affluent and happy to spend on great designer fashion providing it’s at good value. Our branding reflects the customers we have and also the caliber of designers we stock, which includes Christian Louboutin, Marni and Valentino.

BM: What are some of the luxury brands you carry besides Alaïa, Balmain, Stella McCartney, and who are your customers?

SP: THE OUTNET is known for stocking runway designers such as Balmain, Chloé and Stella McCartney, but customers can also shop cutting-edge labels like Jonathan Saunders, Peter Pilotto and Thakoon. We have buyers based in New York and London who attend the International Fashion Weeks and scour the world looking for the best labels to bring to our customers.

BM: I hear you were considered to be a designer discount shopping expert before THE OUTNET, how did that help you in building the direction of the business?

SP: I shop the way our customers shop. I love great fashion and brands at great value and at THE OUTNET we’re all about celebrating that.

BM: It’s become popular to buy designer at discount prices, please describe the creative strategy and process to pick the right designers and clothes to sell on your site and price range?

SP: Our buying team works constantly to discover designers our customer might want and edit product so that it is relevant to the season’s trends even though it is previous season. They look for pieces that have that emotional draw because it’s how our customer shops. We stock a range of categories to allow for head-to-toe dressing. Prices range from $15 for lingerie up to $6,000 for a Balmain embellished jacket.

BM: What are some of THE OUTNET’s new initiatives and what will we see next?

SP: We will continue to focus on providing our customers with outfit solutions by creating more How-To-Wear-It videos which are very popular and link directly to product sorted by occasion. More and more of our customers are browsing and shopping on their mobiles and four times as many sales are coming through iPads, so we are developing shopping apps to be unveiled later this year.

BM: Stephanie, you have been a leader in the fashion industry and recognized as a top director for your initiatives, what’s the one thing you have learned that stands out in your rising success?

SP: There are so many different jobs out there in fashion so if you want to get into the industry talk to as many people as you can because contacts crop up anywhere and you never know what path you might take that gets you there.

BM: What fashion advice would you give to your customer to follow when they visit THE OUTNET.COM?

SP: THE OUTNET is known for its editorial content which focuses on providing customers with outfit solutions. If you are shopping for an occasion and need inspiration then visit our “Dress Me” section which is the most popular area of the site.

BM: Kari, what is your role at THE OUTNET.COM? And how do you market to your customers during and after Fashion Week?

Kari Albert: My role oversees all consumer touch points for THE OUTNET, including marketing, public relations, and customer care. During Fashion Week, we attend the shows and leverage social media to bring a behind-the-scenes perspective to fashion lovers across the globe, and our customers, who span 170 countries. We give a peek into what is on the horizon for our customers’ favorite designers and we also host spectacular onsite events where they can snap up the best of their collections at an unbelievable price. Last Fashion Week, it was all about Stella McCartney to celebrate her presentation in London.

BM: In your opinion, what do you see most of your customer’s buying and why?

KA: Every woman loves shoes! And THE OUTNET is known for its shoe events. During our legendary Christian Louboutin event, we sold a pair of shoes every 3 seconds! We recently had an Alaïa shoe event and sold out of most of our stock in just a few hours. I think one of the reasons women buy shoes so readily, is that even if you’re not feeling your best, shoes ALWAYS  fit! They make you look and feel fabulous.

BM: Please educate us on the latest launch of Pinterest what you like most about it?

KA: Like many women, I’m addicted to Pinterest! THE OUTNET has 8 Pinterest boards, with themes ranging from Date Night to Work and Weekend. Pinterest serves as our inspiration, as much as it inspires our customers and followers. It’s an unbeatable way to explore and share a passion for all things fashionable.

BM: Please tell me in your words how mobile & social media play a role in fashion when it comes to setting trends? How is this different today from past?

KA: Mobile and social media are game-changers when it comes to fashion and setting trends. Social media allows us to communicate trends to a wider, global audience, using images and video, in addition to editorial. And it’s interactive, so you know immediately whether something is resonating with your customer. Mobile shopping has taken convenience and access to fashion, to levels never been seen before.

BM: Please tell us what stands out most about your top tier customer care team?

KA: A lot of people are surprised to learn that when they phone THE OUTNET’s customer care, an actual person picks up on other end! The team is also fashion savvy! They know their boucle fabric from their cut-on-the-bias. If you need an expert opinion on fit, fabric, or styling, our customer care team can help. And with live chat, you can get answers to your questions while you shop online, without picking up the phone. No matter how you choose to reach out, they’re here 24/7.

BM: Any advice for your customers?

KA: Don’t be afraid to try a new designer or a brand. THE OUTNET has its own buying team who work directly with designers and brands like YSL, Stella McCartney and Diane von Furstenberg–but we also love to introduce our customers to up-and-coming brands, and designers they may not yet be familiar with such as Sara Berman and Karl Donoghue, who have each created exclusive collections of irresistible accessories and apparel especially for THE OUTNET. Bottom line: fashion is fun! So go ahead and try something (or someone) new!

BM: Thank you ladies, now let’s go shopping!
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Stephanie Phair and Kari Albert are the Managing Director and Vice-President of Global Sales & Marketing, respectively, of THE OUTNET.

LINKS:
THEOUTNET.COM
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Stephanie Phair and Kari Albert interviewed by Beth Melillo
Written by Beth Melillo
Edited by Tyler Malone
Photography Courtesy of THEOUTNET.COM
Design by Marie Havens
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Captions:

Stephanie Phair and Kari Albert, Photography Courtesy of THEOUTNET.COM