WHO AM I ? : Chloe Yu-Ling Breitman-Mendel

CHLOE YU-LING BREITMAN-MENDEL

Fall 2012
—

1: Who am I?
Some people remain clueless forever in knowing who they are, but I will always be the big sister who loves to cook Thanksgiving dinner, read nutrition labels, and dance to The Cure in my underwear.

2: What do you do and what project are you currently working on?
I constantly study aesthetic. I enjoy counting the number of bricks on a building if I find the building compelling.  I have an obsession to understand beautiful things and to be surrounded by beauty. I optimize things aesthetically. At the moment I study at the School of the Art Institute of Chicago and have co-launched a label called Animal Royalty. Besides Animal Royalty, I work with Reddymade Design, bake gluten-free vegan desserts, and visit my father for lunch as often as I can.

3: Where are you from and where are you going?
I was born in Los Angeles, raised in NYC, currently live in Chicago, and going where my heart takes me.

4: Who is your biggest hero?
I don’t think I have a hero. I try to compete with myself everyday.

5: What book is your bible?
The Myth of Sisyphus by Albert Camus. I feel like Sisyphus pushing that boulder up the hill everyday. I am in hope that this feeling will pass soon.

6: What are some things you love? And some things you hate?
I love chocolate and I hate unnecessary comments.

7: What is your raison d’être?
To help my loved ones be the best they can be.

8: What is your favorite color?
That changes all the time. Right now I am in a pastel mode. Bring on the light greys, pale blues, and orange hues.

9: Who is your favorite comic book superhero?
I’ll admit to being the geek girl who read comic books. I liked Spiderman more than one should but I can’t say he was my favorite superhero. I guess I’ll say Thor from Marvel. No wait, now I want to say TINTIN. Yes TINTIN is my favorite. Does he count as a superhero?

10: What is your favorite NYC hot spot?
My favorite spot is Neta. It is a superb Japanese small plate restaurant nestled in the West Village.

11: What turns you on?
I think it’s hot when someone points out something I would have never thought of. I get interested and want to hear more.

12: What would the last question of this questionnaire be if you were the one asking?
Tell me about your parents. Both my parents are very talented and I respect both of them as pioneers in their fields. I am so grateful to be apart of such a fruitful family and life. My mother runs a beautiful tattoo sportswear line called YMX by Yelloman. It super functional and fashionable sportswear that doesn’t fall into the boring stereotype of yoga clothes. It’s a really unique line. Might I also mention she is the mother of seven children in NYC. My father is designer for J.Mendel, a fifth generation couture house. He is a very dedicated artist and holds the warmest heart.

—

Chloé Yu-Ling Breitman-Mendel is a family driven girl raised in the fashion world of NYC. Artistically motivated, she studies at the School of the Art Institute of Chicago and approaches life with a renaissance attitude. This summer she co-launched the brand Animal Royalty and works with the design firm Reddymade Design in NYC. Sometimes known for her unique fashion style and love for baking you can find her at the farmers market, Society Library, or local coffee shop. Her motto is: “Do what you love, and do it right.”

LINKS:
Short film by Reddymade Design featuring Chloé
Reddy Made Design
Tumblr Page
Twitter: @chloeybm
Animal Royalty
—
Questions by PMc Magazine

Edited by Ceara Maria Burns
Photography by Olivia Hall, Courtesy of xoJane.com
Design by Jillian Mercado
Contact Jillian Mercado if you’re interested in becoming a “Who Am I?”
—

Caption:
Chloe Yu-Ling Breitman-Mendel, Winter 2012, Photography by Sacha Mendel

BRINGING IT ALL TOGETHER: A Glimpse Into the Mind of Designer ERIN BARR

BRINGING IT ALL TOGETHER

A Glimpse Into the Mind of Designer ERIN BARR
By Jonathan Metzelaar
Fall 2012
(As seen in PMc Magazine, September 2012)   
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There is a common misconception that fashion is confined strictly to clothing, that how fashionable a look is simply comes down to the pattern and the cut of the shirt, the pants, or the dress. In reality though, fashion is much broader. It incorporates hairstyles, makeup, and accessories, among other things. For something to truly stand out in the fashion world, there needs to be a synergistic relationship between the look of the clothing and the look of the person presenting the clothing.

With several years of experience as a hair and make-up artist, along with a degree from the renowned Aveda Institute, designer Erin Barr has the necessary background to craft more complete stylistic visions. Her collections feature styles that are both classic and innovative, sophisticated and practical, styles that merge a number of looks while also paring down the excess so that they aren’t overwhelming. Erin was kind enough to talk a bit about her style, her inspiration, and her creative process.

Jonathan Metzelaar: How do you come up with your designs? Do your ideas just kind of randomly come to you? Do you build off of looks you see people wearing on the street? Some combination thereof?
Erin Barr: I always start by collecting images that I am drawn to, usually the season before or directly after a season. Then, once I figure out what direction I’m going in, I spend about a week or two at the library getting more inspiration and ideas. I definitely pay attention to people on the street, but I wouldn’t say I am pulling directly from there. A lot of it is ‘how can I take this idea, and make it new and fresh?’ Then the ideas start to just flow out on paper.

JM: What other designers do you look to for inspiration?
EB: I really love looking at vintage Armani collections, especially from the 90’s. The clothes and the fabrics are really incredible.


JM: I’ve always been curious about this, and given your background as a hairstylist I’d imagine you’d be the perfect person to ask. It’s obviously in your best interest to design clothing that would look good on anybody, but I feel that some looks just work better when paired with certain hairstyles. Do you ever design an outfit with a particular hairstyle in mind?

EB: That’s a great question. I think a lot of designers get frustrated when it comes down to hair, because it really can make or break a runway show, look book, etc. It is so important to be thinking about your girl throughout the process. I don’t design based on a hairstyle, per se, but I always have something up on the mood board that draws a certain mood to the direction of hair and makeup.


JM: Looking over your newest collection, a lot of the outfits seem to have a classic, minimalist feel to them, yet they also all possess a modern twist that really makes them stand out. What kind of aesthetic were you going for when you thought up these designs?

EB: I feel like there’s a bit of minimalism in each collection, but I wouldn’t categorize myself there. I use the minimalist aspect in my clothes to cleanse anything that can quickly get too busy. But I also like adding that ‘twist’ to it with some utilitarian details, whether it be buckles, strapping, plackets, etc. This collection was based on the idea of an Angel who has fallen back to the Earth, and she is stuck in purgatory at the Boardwalk. There was a lot of contrasting the soft and hard, dark and angelic, the lace with the leather, and so on. It’s very angular, too, which I’m always really drawn to.

JM: What fashion trends have popped up recently that you really enjoy? And on the flip side, which trends aren’t you a very big fan of?
EB: I think it’s been refreshing to see the mix of prints and color that have come back recently. On the flip side, flared pants with a cuff; you always just end up with a dirty hem and crumbs in the cuff.

JM: What were some of the most difficult challenges you faced, and continue to face, as you try to make a name for yourself in the fashion industry, and what have you done to try and overcome them?
EB: I think the obvious and most difficult challenge has been the initial cost of having a line. You have to be ready to work very hard. I haven’t had a day off in three months. But it’s very rewarding when you see that hard work paying off.

—
Erin Barr is an American fashion designer currently based in New York. Her Spring 2012 Collection, “An American Tomboy in Paris,” was shown in presentation form during New York Fashion Week.


LINKS:
Erin Barr Official Website
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Written & Edited by Jonathan Metzelaar
Photography by Coco Alexander

Design by Marie Havens

—
Captions:

Erin Barr, ArtSlant Studios, August 21, 2012, Photography by Coco Alexander

WHO AM I ? : David Greg Harth

DAVID GREG HARTH

Fall 2012
(As seen in PMc Magazine, September 2012)   
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1: Who am I?
I’m David Greg Harth. People call me Harth. I’m an artist. I’m a New Yorker. I am not terrorized. I’m an atheist. I’m a poet. I’m single. I’m a giver. I love eating apples and cucumbers. I often take photo booth portraits with strangers.

2: What do you do and what project are you currently working on?
I make art. I have a habit of making art that engages the viewer to participate. Without viewer participation, the art does not exist. I’m currently working on a time-based participatory project, called “Every Person I Know And Every Person I Don’t Know.” I’m taking photo booth portraits with every person I know and every person I don’t know. Friends and strangers alike. I’m also always working on “The Holy Bible Project.” In between those projects I make drawings that look like circulatory and neurological systems. I also collect human teeth, wishbones, and used female toothbrushes. I’m also always writing poetry.

3: Where are you from and where are you going?
I’m from New York and I’m staying in New York. I do plan on going to North Korea soon, however.

4: Who is your biggest hero?
My Opa.

5: What book is your bible?
My bible is my bible. 

6: What are some things you love? And some things you hate?
I love love. I love the concept of love. I love being in love. Hate is a strong word. I don’t hate too much. I suppose I hate stupid people though.

7: What is your raison d’être?
I’m here to make art that makes people think. I’m here to spread love. I’m here to prevent other people from committing suicide.

8: What is your favorite color?
Orange, although most people think my favorite color is black.

9: Who is your favorite comic book superhero?
I don’t have one. Although I was quite fond of Bugs Bunny growing up.

10: What is your favorite NYC hot spot?
Hot? What is a hot spot? I don’t have time for hot spots. My skin is hot. I’m always hot. Some favorite spots of mine: The Metropolitan Museum of Art, The Museum of Modern Art, a grassy hill with David Ippolito nearby (the guitar man from Central Park), Tom & Jerry’s, NoHo Star, and any place with a photo booth.

11: What turns you on?
I’ll answer this in terms of what turns me on as well was what inspires me. Black fishnet stockings, the lines of James Siena, Amy Culter, Marcel Dzama, and Mahmoud Hamadani, the vaseline of Matthew Barney, the whiteness of Robert Ryman, the concepts and drawings of Sol LeWitt, the parking lots of Ed Ruscha, the collages of Robert Rauschenberg, the blood of Marc Quinn and Hermann Nitsch, the fluidity of Brice Marden, the hotel room of Andrea Fraser, the breasts of Marina Abramović, the smell of Ursula von Rydingsvard’s sculptures, the beard of A. A. Bronson, the situations of Tino Sehgal, the photographs of John Coplans, and the cow wall paper of Andy Warhol. I am also turned on and inspired by the shit of Piero Manzoni, the silver hair of Klaus Biesenbach, the masturbation of Vito Acconci, the chocolate of Janine Antoni, the time of Tehching Hsieh, the walking and fucking neon of Bruce Nauman, the one minute sculptures of Erwin Wurm, the urine of Andres Serrano, the perception of Lucian Freud, the sculpture of Mark di Suvero, the situations of Tino Sehgal, the guns of Tom Sachs, the reality of Walton Ford, the large naked women paintings of Jenny Saville, the meat and flies of Zhang Huan, the light of Robert Irwin, the words of Leonard Cohen, Sara Teasdale, the music of U2, James, David Bowie, Pulp, Hans Zimmer, The Clash, and cold apple cider.

12: What would the last question of this questionnaire be if you were the one asking?
This question I’m struggling with. It is tough and I have no idea. I’m going to answer this question like this:

Please have your readers ask me something: question@davidgregharth.com
—
David Greg Harth is a visual artist based in New York City. He works across a diverse spectrum of media art including performance, video, installation, drawing, photography, and poetry. His work is often time-based and frequently requires public participation. Harth creates unexpected juxtapositions, often employing elements of tension and ambiguous social situations to provoke dialogue on a contemporary issue. Harth explores culture, politics, religion, sexuality, celebrity, and consumerism in his work.

A major part of his work involves gathering information, then collecting, documenting, and producing records on subjects ranging from current events and political, social and, economic justice to personal experience. In most instances, the process of a piece of artwork is just as important as the final work itself.

In his performance work, Harth creates unusual tensions in a common environment. He often puts his own body through strenuous activities to explore fragility, struggle, and adversity in both social and personal situations. Harth infiltrates the public realm with live street actions and interactive projects, often transgressing and questioning social boundaries.

David Greg Harth was born in New York. He has a BFA from Parsons School of Design and a studio at The Elizabeth Foundation For The Arts. He has exhibited in various galleries and art spaces since the mid 90s. Harth enjoys eating apples and the candid conversations that occur inside a photo booth with a stranger.

LINKS:
David Greg Harth
The Holy Bible Project
Every Person Project
Every Person Project Facebook Page
The Holy Bible Project Facebook Page
Harth’s Facebook Page
Twitter: @DavidGregHarth
Youtube Page
—
Questions by PMc Magazine

Edited by Ceara Maria Burns
Photography by David Greg Harth
Design by Jillian Mercado
Contact Jillian Mercado if you’re interested in becoming a “Who Am I?”
—

Caption:

David Greg Harth, Self-Portrait, 2012, Photography by David Greg Harth

ROCHAMBEAU: Portrait of Fashion Designers JOSHUA COOPER and LAURENCE CHANDLER

ROCHAMBEAU

Portrait of Fashion Designers JOSHUA COOPER and LAURENCE CHANDLER

By Hadar Pitchon

Fall 2012
(As seen in PMc Magazine, September 2012)  
—
Longtime friends and business partners Joshua Cooper and Laurence Chandler created Rochambeau. The name comes from the French term for the game rock-paper-scissors. Rochambeau’s Fall/Winter 2012 collection has plenty of textures: furs, warm wools, weaves and knits. It is inspired by the mythology, folklore and dark imagery. We sent out photographer Hadar Pitchon to their New York City studio before their Spring 2013 presentation at New York Fashion Week.
—

Laurence Chandler and Joshua Cooper are the two designers of the men’s brand Rochambeau.

LINKS:
Official Website of Rochambeau
MAO PR
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Written & Edited by Jillian Mercado
Photography by Hadar Pitchon

Design by Jillian Mercado

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Captions:
Laurence Chandler and Joshua Cooper, Rochambeau’s Studio, New York City, August 2012, Photography by Hadar Pitchon

WHO AM I ? : Sandy Ambrose

SANDY AMBROSE

Fall 2012
(As seen in PMc Magazine, September 2012)   
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1: Who am I?
I am a doer and a go-getter, a never give up kind of girl, a fearless leader who is not afraid to step outside the box and stand out. I’m always thinking about what I’m going to do next. I am a dreamer who is constantly striving for bigger and better things. I am a fashion lover, and a down to earth playful person.

2: What do you do and what project are you currently working on?
I am a model, an actress, a singer, and a songwriter in NYC. I recently shot a big print campaign, but I have also been on national commercials as well as on network television shows.

3: Where are you from and where are you going?
I am from good old New York. I didn’t have the easiest childhood, but growing without having a lot of money taught me many things, and allows me to appreciate what I have and where I am in my life now. One of my biggest dreams is to be on the big screen. To me, it is what I was born to do.

4: Who is your biggest hero?
My biggest hero would be my father. He was a great role model and someone that I looked up to quite a bit. I could talk to him about anything and he would always listen and give me great advise. Unfortunately, he passed away suddenly, but he’s still my hero.

5: What book is your bible?
I can’t really say that I have a certain book that I consider to be my bible. What helps guide me in this crazy life of mine is staying grounded through good friends and family. They know me best and have a great way of humbling me.

6: What are some things you love? And some things you hate?
I love so many things: my pets, my family, my great friends, to travel, and to listen to my favorite  music. I also love random smiles or conversations with a complete strangers. Memorable and unplanned moments are the best. I hate dating in NYC because it’s so complicated and stressful sometimes. It is, however, like a nice shopping mall of hot people to choose from.

7: What is your raison d’être?
I would have to say it’s pretty simple: to be the best person that I can possibly be with everything in my life. I only have this one life to live and I want to make it count.

8: What is your favorite color?
My favorite color is blue, but for some reason I wear a lot of black.

9: Who is your favorite comic book superhero?
That would have to be Wolverine. I think he’s a total badass.

10: What is your favorite NYC hot spot?
Oh gosh, there are so many great places here to have fun. For me it would be Gansevoort.

11: What turns you on?
A really big turn on for me is beautiful people who don’t know that they’re beautiful. I also admire a woman who can go out wearing a t-shirt, jeans, and a killer pair of combat boots without makeup.

12: What would the last question of this questionnaire be if you were the one asking?
If you could have one superhero power what would it be?
—
Sandy Ambrose is a model, actress, singer, and songwriter from New York.
—
Questions by PMc Magazine

Edited by Ceara Maria Burns
Photography by Jammi York
Design by Jillian Mercado
Contact Jillian Mercado if you’re interested in becoming a “Who Am I?”
—

Caption:
Sandy Ambrose, NYC, 2012, Photography by Jammi York

POINT OF VIEW : Tommy Hilfiger

TOMMY HILFIGER

Fall 2012
(As seen in PMc Magazine, September 2012)   
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TOMMY HILFIGER’s Point of View on the Dangers of Success:
“I think it’s dangerous to think that you’re successful, because then you become complacent.”
—
Tommy Hilfiger is an American fashion designer and founder of the premium lifestyle brand Tommy Hilfiger Corporation.

LINKS:
Tommy Hilfiger’s Official Website
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Photography by Amber De Vos for PatrickMcMullan.com
Design by Marie Havens
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Captions:
Tommy Hilfiger, TOMMY HILFIGER Men’s S/S 2013 Fashion Show, The Maritime Hotel, NYC, September 7, 2012, Photography by Amber De Vos for PatrickMcMullan.com

TOP LOOKS FROM THE 9TH ANNUAL STYLE AWARDS - PMc Celebrates All Things Style at the 9th Annual Style Awards

TOP LOOKS FROM THE 9TH ANNUAL STYLE AWARDS

PMc Celebrates All Things Style at the 9th Annual Style Awards
By Eden Herbstman

Fall 2012
(As seen in PMc Magazine, September 2012)  
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NYFW officially kicked off at the 9th Annual Style Awards where celebrities, designers, and iconic fashion figures gathered at Lincoln Center to honor and recognize achievements in style by designers, photographers, hair and make-up artists, models, and more. PMc had all the exclusive coverage, capturing everything from the glamorous arrivals to intimate backstage moments. Take a look at our round-up of some of the night’s top looks, and be sure to catch the show’s broadcast debut airing on the Style Network on Friday, September 14th at 8pm. To view more looks from the night visit: Patrick McMullan.com
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LINKS:
9th Annual Style Awards Arrivals
9th Annual Style Awards Inside
9th Annual Style Awards Backstage Studio
—
Written by Eden Herbstman
Edited by Tyler Malone
Photography by Patrick McMullan and Owen Hoffman for Patrick McMullan.com
Design by Eden Herbstman
—
Captions
Cover/ Page 1: Atmosphere, 9th Annual Style Awards, The Stage, Lincoln Center, NYC, September 5, 2012, Photography by OWEN HOFFMANN for PatrickMcMullan.com

STYLE INSPIRATIONS: WITH CORY KENNEDY - Get into Fashion Week Spirit with Style Inspirations

STYLE INSPIRATIONS: WITH CORY KENNEDY

Get into Fashion Week Spirit with Style Inspirations
By Eden Herbstman
Fall 2012
(As seen in PMc Magazine, September 2012)    
—
No stranger to all of Fashion Week’s festivities, model, DJ, and  global “it” girl Cory Kennedy has a style envied by fashionistas all over the world. Whether sitting front row or hanging out behind the turntables at top fashion events and parties, her signature indie fashion look has been a favorite amongst photographers and bloggers for years. PMc caught up with Cory at One Model Management’s office where she modeled her current go-to’s for Fashion Week, let us in on some music obsessions, and describes her evolving personal style. Catch Cory behind the camera this week as Style Mint’s fashion correspondent.

Eden Herbstman: What are some of your favorite songs to listen to when getting dressed for a night out? 
Cory Kennedy: “Gamma Ray” by Beck, Crystal Castles, and a lot of Florence and the Machine–she is amazing. My favorite part about going out is getting dressed up before.

EH: Do any song lyrics come to mind to describe your personal style? 
CK: “Sweet sixteen in her leather boots” from “Sweet Sixteen” by Iggy Pop.When I was sixteen I had cowboy boots and a denim jean skirt, and I would listen to that on my Ipod and felt that song was about me.
EH: How do you think your style has changed over the past few years? 

CK: I’ve started to wear more mature things, and I’m now dealing with heels and pumps.  I’m not going somewhere looking like I rolled out of bed, because I used to do that most times. It used to be about comfort, fun, and experimenting for me, which I still do, but now my style is more feminine. I’m really taking time now on my make-up, hair, and just respecting fashion.

EH: What’s a memorable Fashion Week moment that comes to mind? 
CK: Oh god, there’s so many! This last one in February I had to interview Richard Chai before his show, but everything was running late and I had to attend the BCBG show before that. I sat down and someone that I worked with turned to me and said, “You know you have to be at Richard Chai in four minutes,” so then I had so much anxiety. I was sitting next to my friend Erin Wasson and I was like “Dude, what do I do?” She said, “Do what you got to do, go girl.” The lights at the BCBG show had already dimmed, so I took off my heels and I ran into the show, like everyone had already lined up. Max Azria asked me where I was going and I said I had to go but the clothes looked great!  He was right there ready to send off the first girl and I was like: “Sorry!”

EH: If you could dress up in anyone’s closest, guy or girl, who would it be?
CK: Marc Jacobs. I know he’s got everything in there.

—

LINKS:
Follow Cory Kennedy on Twitter
—
Written by Eden Herbstman
Edited by Tyler Malone

Photography by Hadar Pitchon
Design by Jillian Mercado
—
Captions:
Cory Kennedy at One Model Management’s Office, Hair Stylist by Lena An, Makeup by Natalia Lopez de Quintana, New York City, August 2012, Photography by Hadar Pitchon

DKNY FASHION’S NIGHT OUT / FDNY CALENDAR OF HEROES - A PMc Photo Round-Up

DKNY FASHION’S NIGHT OUT / FDNY CALENDAR OF HEROES

A PMc Photo Round-Up
By Jillian Mercado
Fall 2012
(As seen in PMc Magazine, September 2012)     
—
Here are some of the best photos by Patrick McMullan Company taken at DKNY Fashion’s Night Out in Support of the 2013 FDNY Calendar of Heroes.

For Fashion Night Out we, of course, headed to DKNY in Support of the 2013 FDNY Calendar of Heroes. There was even a special appearance by the always glamorous Miss Piggy!

Here’s a peek of what happened at the event!

To see the whole gallery visit: DKNY Fashion’s Night Out in Support of the 2013 FDNY Calendar of Heroes

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Photography by PMc Photographers for Patrick McMullan.com (See below captions for details)
Design by Jillian Mercado
—
Captions: Cover/ Page 1:
Miss Piggy & Patrick McMullan, DKNY Fashion’s Night Out in Support of the 2013 FDNY Calendar of Heroes, DKNY Madison Ave., NYC, September 06, 2012, Photography by Leandro Justen for Patrick McMullan.com

KATYA LEONOVICH’S FAVORITE FILMS - The Fashion Designer Lists Her Ten Favorite Movies

KATYA LEONOVICH’S FAVORITE FILMS

The Fashion Designer Lists Her Ten Favorite Movies
By Katya Leonovich

Fall 2012
(As seen in PMc Magazine, September 2012)    
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1. Sling Blade
2. Gran Torino
3. Catch Me If You Can
4. What’s Eating Gilbert Grape
5. Life Is Beautiful
6. Enemy At The Gates
7. Life Of Bryan
8. Pulp Fiction
9. History Of The World
10. The Green Mile
—
Katya Leonovich was born in Moscow. She has designed couture in Paris, Rome, and New York City.

LINKS:
Katya Leonovich’s Official Site
—
Compiled by Katya Leonovich

Edited by Tyler Malone
Photography by Jonathan Grassi

Design by Marie Havens
—
Captions:
Katya Leonovich in her studio, New York City, August 2012, Photography by Jonathan Grassi

TOUCHED BY AN ANGEL: A Spotlite on International Designer ANGEL SANCHEZ

TOUCHED BY AN ANGEL

A Spotlite on International Designer ANGEL SANCHEZ

By Eden Herbstman

Fall 2012
(As seen in PMc Magazine, September 2012)   
—
Angel Sanchez has accomplished what some believe to be impossible; he truly understands what women want. The Venezuelan designer has become a go-to for red carpet glamor, and he has garnered a loyal celebrity following. Prior to entering the design world, Sanchez worked with architecture, a background that helps him construct one-of-a-kind evening and bridal gowns. A- list beauties such as Sandra Bullock and Eva Longoria both walked down the aisle in one of his creations. With a keen eye for beauty, structure, and detail, we can’t wait to see what he has in store for S/S 2013.

Eden Herbstman: Do you think anything about your design aesthetic has changed since you first launched your collection?

Angel Sanchez: Definitely. My aesthetic has evolved a great deal over the years. My decision to leave Venezuela and set up headquarters in New York greatly influenced me.  It allowed for a more extensive and modern perspective.

EH: Your evening gowns have combined signature elements of architectural consciousness with sexiness and an acute attention to detail. What inspires these foundations in your pieces?
AS: My formation as an architect is part of who I am as a fashion designer. Precise and geometric lines come naturally. The sexiness and attention to detail behind the clothes come from years of training and listening to my clients needs. I love dressing a woman that wants to look sexy, yet demure. It’s a fine line.

EH: Is there a difference between how you approach your bridal collections compared to your evening collections?

AS: Evening involves a more complex creative process for me; I pay more attention to global trends, artistic and cultural movements, and other happenings, while also keeping my aesthetic and signature lines intact. There are just many more pieces to the puzzle.

EH: Your creations have become a go-to for major red carpet celebrity looks. What are some of your tips for completing the perfect red carpet moment?

AS: There is nothing sexier than a woman that carries herself with the utmost confidence. Choose a gown that you are comfortable in that also complements your silhouette.

EH: After more than twenty years of designing, do you see yourself stopping anytime soon?
AS: On the contrary, I am more inspired than ever and I’m looking forward to expanding my Angel Sanchez line from evening wear to lifestyle. I want to dress a woman for all occasions, not only evening functions.

EH: What’s the first thing on your to-do list after you show at fashion week?
AS: I’m going to write thank you notes from my upstate cottage.
—
Angel Sanchez is an international fashion designer.

LINKS:
Angel Sanchez Official Website
—
Written by Eden Herbstman
Edited by Jonathan Metzelaar
Photography by Coco Alexander

Design by Marie Havens
—
Captions:
Angel Sanchez, Angel Sanchez Studio, August 22nd,2012, Photography by Coco Alexander

YOU KNOW ME ! : Louis A. Sarmiento

LOUIS A. SARMIENTO

Fall 2012
(As seen in PMc Magazine, September 2012)  
—
1. How do we know you?
You probably know me from running around the tents at Mercedes-Benz Fashion Week or you’ve gotten a call from me to advertise in the Daily Front Row over the last 9 years!

2.  What is your latest project?

The digital growth and reach of the @DailyFrontRow, we’ve more than doubled in the last 6 months!

3. Where are you living?

Mostly in my office on 50th Street, but other times in Rego Park, Queens.

4. What don’t we know about you?
I’m a video game geek.

5. What is your favorite travel destination?
Anywhere outside of my office, beer garden?

6. What inspires you?
Making things work, and smiles on faces.

7.  If not yourself, who would you be?
Bond, James Bond. Wait…the question was who I’d like to be, yeah?

8. What book is your bible?
Isn’t that obvious? The Daily Front Row is every insiders’ bible! I don’t know about “bible,” but my favorite book is The Source by James A. Michener.

9. What is your favorite word?
“Really.” It works for so many occasions. “Ergo” is a close second.

10. Who is your biggest hero?
My dad, for finding my mom.

11. How would you define your success?
By the amount of white noise in my head at bed time, or by the amount of people not mad at me at the end of the day.

12. What would the last question of this questionnaire be if you were the one asking?
What bothers me the most?
—
Louis Sarmiento is the Vice President & Publisher at the Daily Front Row & Founder of LASt Stop Media.

LINKS:
Follow Louis Sarmiento on Twitter
Like the Daily Front Row on Facebook
Official Twitter of the Daily Front Row
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Questions by PMc Magazine
Edited by Tyler Malone

Photography by Giorgio Niro

Design by Eden Herbstman
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Captions:

Louis Sarmiento, Photography by Giorgio Niro

FASHION WEEK: THE BEST LOOKS - A PMc Photo Round-Up

FASHION WEEK: THE BEST LOOKS

A PMc Photo Round-Up
By Eden Herbstman
Fall 2012
(As seen in PMc Magazine, September 2012)     
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Another NYFW has come and go, but let’s recap some of the best runway moments shall we? Alexander Wang proved yet again why he’s the king of cool. Sticking to a chic color palette of black, white, beige, and grey, he made models glow in the dark during the show’s finale. Not only were Zac Posen’s flawless gowns the talk of Sunday night, but his show consisted of an all star model line-up including Naomi Campbell, Coco Rocha, Crystal Renn, and Karolina Korkova. Beauty alert: rainbow hair streaks never looked so good when paired with Oscar De La Renta’s sophisticated creations, or Peter Som’s elegant pastels. Jason Wu put leather and lace to good use in his ultra sexy collection: think classic 50s housewife meets 50 Shades of Grey. Take a look at PMc’s photo round-up, and for complete coverage of the shows and parties visit Patrick McMullan.com
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Written by Eden Herbstman
Edited by Tyler Malone
Photography by Patrick McMullan, Clint Spaulding, Jimi Celeste, Paul Bruinooge, Leandro Justen, Amber De Vos, Nicholas Hunt, Shaun Mader, Liam McMullan, Mireya Acierto, and Adriel Reboh for Patrick McMullan.com
Design by Eden Herbstman
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Captions
Cover/Page 1:
Atmosphere, Catherine Malandrino S/S 2013 Presentation, Center 548, 548 West 22nd street NYC, September 09, Photography by Harel Rintzler for PatrickMcMullan.com

FASHION WEEK: THE PARTIES - A PMc Photo Round-Up

FASHION WEEK: THE PARTIES

A PMc Photo Round-Up
By Jillian Mercado
Fall 2012
(As seen in PMc Magazine, September 2012)    
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Here are some of the best photos by Patrick McMullan Company taken at New York Fashion Week Parties.

New York Fashion Week had amazing shows but we can’t forget about the parties! Lucky for you we were their to capture it all.
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Photography by PMc Photographers for Patrick McMullan.com (See below captions for details)
Design by Jillian Mercado
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Captions: Cover/ Page 1:
Ninja, DIE ANTWOORD, Alexander Wang S/S 13 After Party, 51 Chamber St, NYC, September 8, 2012, Photography by OWEN HOFFMANN for Patrick McMullan.com

FASHION WEEK: THE SHOWS - A PMc Photo Round-Up

FASHION WEEK: THE SHOWS

A PMc Photo Round-Up
By Jillian Mercado
Fall 2012
(As seen in PMc Magazine, September 2012)  
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Here are some of the best photos by Patrick McMullan Company taken at the SHOWS during NEW YORK FASHION WEEK.

Yes, it was that time again, where all of the fashion world comes together to watch and experience the wonderland of fashion.

Here’s a peek of what happened at the shows of Fashion Week SS13.
For more of our Fashion Week coverage, visit PatrickMcMullan.com.
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Photography by PMc Photographers for Patrick McMullan.com (See below captions for details)
Design by Jillian Mercado
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Captions: Cover/ Page 1:
Runway, Y-3 10th Anniversary Collection – Front Row, St. John’s Center, NYC, September 09, 2012, Photography by Nicholas Hunt for Patrick McMullan.com

FAME: The Official Launch of LADY GAGA’s New Perfume

The Official Launch of LADY GAGA’s New Perfume

By Marie Havens
Fall 2012
(As seen in PMc Magazine, September 2012) 
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Multi‐platinum and Grammy Award‐winning artist Lady Gaga released her first fragrance, LADY GAGA FAME, in September 2012. The fragrance, released through the artist’s own Haus Laboratories in association with Coty, is the latest breakthrough expression of her immense creativity.

She launched LADY GAGA FAME officially on September 13, 2012, at the legendary Solomon R. Guggenheim Museum on 5th Avenue in New York City to mass hysteria and fan anticipation. The star-studded and very memorable masquerade event evolved into a performance art piece for Lady Gaga which she entitled, “Sleeping With Gaga,” where all onlookers could reach their hands into the large egg dome to touch her. She even peed into a champagne bucket live, in front of quite an intrigued audience. The closing act was her onstage live tattoo session (an angel tattoo on the back of her head) and partial head shave, a dedication to both Terry Richardson‘s mother and her own.
Bound to surpass all norms and standards in the fragrance industry with its innovative technology, LADY GAGA FAME, is the first ever black Eau de Parfum that sprays clear and becomes invisible once airborne. The black‐to‐clear fragrance is a fantastic innovation of patent-pending fluid technology, exclusively launched with LADY GAGA FAME. Gaga collaborated with fashion industry legends in the creation of LADY GAGA FAME: the bottle was designed in collaboration with Nick Knight, and the ad campaign was directed and photographed by Steven Klein.
Lady Gaga most certainly ended NY Fashion Week with a huge bang. Like her work, this event will not be forgotten.

Visit the full event gallery for the FAME Guggenheim Launch and at the FAME MACY’S Launch at PatrickMcMullan.com
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LINKS:
LADY GAGA
Haus Laboratories
Lady Gaga: A Film by Steven Klein
Steven Klein Studios Tumblr
Nick Knight
Little Monsters
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Edited by Marie Havens
Designed & Photographed by Marie Havens for PatrickMcMullan.com
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Captions:
Pages 1-4:
Lady Gaga, The HAUS Laboratories in Paris, Coty Inc, LADY GAGA, STEVEN KLEIN and NICK KNIGHT celebrate the LAUNCH of Lady Gaga FAME, the first ever black eau de parfum, Solomon R. Guggenheim Museum, NYC, September 13, 2012, Photography by Marie Havens for PatrickMcMullan.com

Pages 5:
Atmosphere, The HAUS Laboratories in Paris, Coty Inc, LADY GAGA, STEVEN KLEIN and NICK KNIGHT celebrate the LAUNCH of Lady Gaga FAME, the first ever black eau de parfum, Solomon R. Guggenheim Museum, NYC, September 13, 2012, Photography by Marie Havens for PatrickMcMullan.com

IT’S A BLOND, BLOND, WORLD: A Look at Why BLONDS Really Do Have More Fun

IT’S A BLOND, BLOND, WORLD

A Look at Why BLONDS Really Do Have More Fun
By Eden Herbstman

Fall 2012
(As seen in PMc Magazine, September 2012)
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The concept of having a “blonde moment” has forever changed since Phillipe and David of The Blonds stepped into the fashion world in 2008. Almost five years later the design duo have created The Blonds empire, synonymous with glitz, glamour, and all-around fabulousness. Part designers, part couturiers, and part costumers, their runway shows are one of the most highly anticipated of the fashion week season. They always seem to out-do the previous season.

As the go-to designers for modern day divas, pop stars, and style icons–and here we have to drop a few names: Katy Perry, Kim Kardashian, Rihanna, Fergie, Lady Gaga, etc.–they had the pleasure of giving the most notorious blonde icon of all time, Barbie herself, the Blond makeover. Out in December, Matel will release Blond Diamond Barbie.

But rest assured those non-blondes out there who still want to have all the fun, like Phillipe says: “You don’t have to be a blonde to be a blond.” 

Eden Herbstman: You’ve told us before that Barbie is one of your style inspirations, and like a dream come true you have teamed up with Matel to make your own Barbie. Your Blond Diamond Barbie is wearing the finale dress worn by Candice Swaenpole in 2008, out of all your creations why did you choose this look?

The Blonds: Absolutely! This partnership is a childhood dream come true. Barbie played a huge role in our lives as children and still does. We’re both avid Barbie collectors. She’s the ultimate client. Blond Diamond Barbie is the epitome of over the top luxury and fantasy. Barbie is the doll who has it all! So, accordingly, we chose a look for her that is EVERYTHING! She is a reflection of the finale look from our Legends collection. These pieces came from our love of all things having to do with legendary Blonds. Marlene Dietrech’s famous Vegas coat, Marilyn Monroe meets Jerry Hall’s hair, and Phillipe’s personal make-up look and diamond jewelry all played a role in designing this Barbie. For our first massive collaboration with one of the world’s most famous Blond, it was the perfect choice.

EH: Last season was the first time menswear was incorporated into your shows. Any reason why you waited so long, and can we expect to see more hot male models tapping into their inner Blond this season?

TB: You’ll have to wait and see! It’s something we’d been thinking about for a while, and after collaborating with Adam Lambert, more men started placing orders. There has always been a void in the menswear market and now men are more open to something new and different. The timing was perfect!

EH: Do you feel you have any limits in your designs, where something is too sexy and revealing, or do you think your clothing and vision defies limitations?

TB: In The Blonds world, everything is possible and there are no limits.

EH: Aside from being the go-to designers for today’s top musical talents, music itself is extremely important to you both. Who are some current favorites of yours?

TB: It’s always a big mash-up of Azealia Banks, Celia Cruz, Beyonce, Grimes, Kylie, Almodovar soundtracks, Zebra Katz ft. Njena Reddd Foxxx, Charli XCX, Madonna, Rihanna, Christina, Alien Alien, and of course Katy Perry! We could go on forever…

EH: After all the fashion week craziness, where do you go to for relaxation, or do you feel that you there is no break from fashion?

TB: There is no relaxation! On top of regular client orders, we’re always working on the next season. This season is particularly busy because we will be showing twice, once for NYFW, and Puerto Rico High Fashion Week has also invited us to show on September 22nd. So there will be no downtime, but we love what we do and never get enough!

EH: Did you envision in 2008 when you put out your first collection that 5 years later you would have achieved the success you have today?

TB: To us, success means being allowed the opportunity to do what you love. We’re so grateful for every adventure life has to offer and look forward to the future.

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The Blonds are a fashion design duo made up of David and Phillipe Blond. They are known for their glamorous looks worn by the likes of Lady Gaga, Fergie, and Katy Perry.

LINKS:
The Blonds Official Website
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Written by Eden Herbstman
Edited by Tyler Malone
Photography by Mike Ruiz / Courtesy of MAO PR
Design by Marie Havens
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Captions
The Blonds, Photography by Mike Ruiz / Courtesy of MAO PR

THE ART OF SHOPPING: A Spotlite on STEPHANIE PHAIR and KARI ALBERT of THE OUTNET

THE ART OF SHOPPING

A Spotlite on STEPHANIE PHAIR and KARI ALBERT of THE OUTNET

By Beth Melillo
Fall 2012
(As seen in PMc Magazine, September 2012)

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As Fashion week approaches, I’ve had the opportunity to learn all about THEOUTNET.COM and this convenient way to shop for designer runway looks and cutting edge label must-haves.
When I sat down to talk with them, Stephanie Phair, Managing Director,
 
and Kari Albert, Vice-President of Global Sales & Marketing, gave me some great fashion insight on how to shop as well as the strategy of their success.

Beth Melillo: Congratulations on all the success of THE OUTNET. Please describe THE OUTNET and what this fashionable outlet offers your customers?
Stephanie Phair: THE OUTNET.COM was launched in April 2009 by the people behind NET-A-PORTER.COM and sells 250+ designer labels from previous seasons at up to 75% off, as well as exclusives made just for THE OUTNET customers. We edit collections carefully for our customers so that they only shop the best fashion that’s relevant, irrespective of the season it came from. We also show them how to wear it through cool videos and compelling fashion shoots.

BM: How would you position the convenience of shopping online today verse shopping in the stores? What do most do?
SP: In-store and online shopping both have their place. In-store is more occasion shopping whereas being online is woven into the fabric of everyday life. Whether or not you have a desk job, most people have access to a computer, so online shopping has become the way to shop for convenience and accessibility.

BM: Please tell us about the new luxury direction of your business and what makes the experience for your customers unique for an online shopping site?

SP: We realized quickly that our customers were affluent and happy to spend on great designer fashion providing it’s at good value. Our branding reflects the customers we have and also the caliber of designers we stock, which includes Christian Louboutin, Marni and Valentino.

BM: What are some of the luxury brands you carry besides Alaïa, Balmain, Stella McCartney, and who are your customers?

SP: THE OUTNET is known for stocking runway designers such as Balmain, Chloé and Stella McCartney, but customers can also shop cutting-edge labels like Jonathan Saunders, Peter Pilotto and Thakoon. We have buyers based in New York and London who attend the International Fashion Weeks and scour the world looking for the best labels to bring to our customers.

BM: I hear you were considered to be a designer discount shopping expert before THE OUTNET, how did that help you in building the direction of the business?

SP: I shop the way our customers shop. I love great fashion and brands at great value and at THE OUTNET we’re all about celebrating that.

BM: It’s become popular to buy designer at discount prices, please describe the creative strategy and process to pick the right designers and clothes to sell on your site and price range?

SP: Our buying team works constantly to discover designers our customer might want and edit product so that it is relevant to the season’s trends even though it is previous season. They look for pieces that have that emotional draw because it’s how our customer shops. We stock a range of categories to allow for head-to-toe dressing. Prices range from $15 for lingerie up to $6,000 for a Balmain embellished jacket.

BM: What are some of THE OUTNET’s new initiatives and what will we see next?

SP: We will continue to focus on providing our customers with outfit solutions by creating more How-To-Wear-It videos which are very popular and link directly to product sorted by occasion. More and more of our customers are browsing and shopping on their mobiles and four times as many sales are coming through iPads, so we are developing shopping apps to be unveiled later this year.

BM: Stephanie, you have been a leader in the fashion industry and recognized as a top director for your initiatives, what’s the one thing you have learned that stands out in your rising success?

SP: There are so many different jobs out there in fashion so if you want to get into the industry talk to as many people as you can because contacts crop up anywhere and you never know what path you might take that gets you there.

BM: What fashion advice would you give to your customer to follow when they visit THE OUTNET.COM?

SP: THE OUTNET is known for its editorial content which focuses on providing customers with outfit solutions. If you are shopping for an occasion and need inspiration then visit our “Dress Me” section which is the most popular area of the site.

BM: Kari, what is your role at THE OUTNET.COM? And how do you market to your customers during and after Fashion Week?

Kari Albert: My role oversees all consumer touch points for THE OUTNET, including marketing, public relations, and customer care. During Fashion Week, we attend the shows and leverage social media to bring a behind-the-scenes perspective to fashion lovers across the globe, and our customers, who span 170 countries. We give a peek into what is on the horizon for our customers’ favorite designers and we also host spectacular onsite events where they can snap up the best of their collections at an unbelievable price. Last Fashion Week, it was all about Stella McCartney to celebrate her presentation in London.

BM: In your opinion, what do you see most of your customer’s buying and why?

KA: Every woman loves shoes! And THE OUTNET is known for its shoe events. During our legendary Christian Louboutin event, we sold a pair of shoes every 3 seconds! We recently had an Alaïa shoe event and sold out of most of our stock in just a few hours. I think one of the reasons women buy shoes so readily, is that even if you’re not feeling your best, shoes ALWAYS  fit! They make you look and feel fabulous.

BM: Please educate us on the latest launch of Pinterest what you like most about it?

KA: Like many women, I’m addicted to Pinterest! THE OUTNET has 8 Pinterest boards, with themes ranging from Date Night to Work and Weekend. Pinterest serves as our inspiration, as much as it inspires our customers and followers. It’s an unbeatable way to explore and share a passion for all things fashionable.

BM: Please tell me in your words how mobile & social media play a role in fashion when it comes to setting trends? How is this different today from past?

KA: Mobile and social media are game-changers when it comes to fashion and setting trends. Social media allows us to communicate trends to a wider, global audience, using images and video, in addition to editorial. And it’s interactive, so you know immediately whether something is resonating with your customer. Mobile shopping has taken convenience and access to fashion, to levels never been seen before.

BM: Please tell us what stands out most about your top tier customer care team?

KA: A lot of people are surprised to learn that when they phone THE OUTNET’s customer care, an actual person picks up on other end! The team is also fashion savvy! They know their boucle fabric from their cut-on-the-bias. If you need an expert opinion on fit, fabric, or styling, our customer care team can help. And with live chat, you can get answers to your questions while you shop online, without picking up the phone. No matter how you choose to reach out, they’re here 24/7.

BM: Any advice for your customers?

KA: Don’t be afraid to try a new designer or a brand. THE OUTNET has its own buying team who work directly with designers and brands like YSL, Stella McCartney and Diane von Furstenberg–but we also love to introduce our customers to up-and-coming brands, and designers they may not yet be familiar with such as Sara Berman and Karl Donoghue, who have each created exclusive collections of irresistible accessories and apparel especially for THE OUTNET. Bottom line: fashion is fun! So go ahead and try something (or someone) new!

BM: Thank you ladies, now let’s go shopping!
—
Stephanie Phair and Kari Albert are the Managing Director and Vice-President of Global Sales & Marketing, respectively, of THE OUTNET.

LINKS:
THEOUTNET.COM
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Stephanie Phair and Kari Albert interviewed by Beth Melillo
Written by Beth Melillo
Edited by Tyler Malone
Photography Courtesy of THEOUTNET.COM
Design by Marie Havens
—
Captions:

Stephanie Phair and Kari Albert, Photography Courtesy of THEOUTNET.COM

MASTERS AT WORK & PLAY: A Conversation with MAURICIO & ROGER PADILHA from MAO PR on the Launch Of Their Highly Anticipated New Book: Antonio Lopez: Fashion, Art, Sex & Disco

MASTERS AT WORK & PLAY

A Conversation with MAURICIO & ROGER PADILHA from MAO PR on the Launch Of Their Highly Anticipated New Book: Antonio Lopez: Fashion, Art, Sex & Disco
By Marie Havens
Fall 2012
(As seen in PMc Magazine, September 2012)

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I first met Mauricio and Roger Padilha over a decade over. They were cool and edgy publicists; I was a young and eager photographer. I remember their all-black showroom on lower Broadway, and I remember photographing them at every great fashion party. They always greeted me with multiple hugs and kisses. I loved them then, and I love them now.

To say they are still going strong is an understatement. In fact, they have created one of the most well-known PR agencies in New York City: producing fashion shows and carefully overseeing the paths of all their hot, young designers. But they’ve always been more than fashion publicists, and they’ve always loved more than fashion: they truly loved pop culture, New York City nightlife (including all its legendary cast of characters and creatures of the night), legendary artists and performers, and underground musicians. They became masters of not only PR and nightlife, but of re-discovering the lost archives of underground pop artists like Stephen Sprouse and legendary illustrator Antonio Lopez–helping their work to be published, noticed, and experienced on a mainstream level. So on the eve of their new book launch, I was absolutely thrilled to interview Mauricio and Roger for PMc Magazine.

Marie Havens: Hi boys!
Mauricio & Roger Padilha: Hey Marie! Always such a pleasure speaking with you! We are such fans of Patrick’s and, of course, of the work you did on his so8os book! We are lucky to be friends with both of you.

MH: Thanks, likewise. And let me just say congratulations on the completion of your new book, Antonio Lopez: Fashion, Art, Sex & Disco (Rizzoli, 2012)! How did you both get involved with such an incredible project focusing on such an amazing artist?
RP: Well, both Mauricio and I have loved Antonio’s work since we were young, aspiring fashion students in the 80s. We were mesmerized by his work in Vanity, American Vogue, the ads for Bloomingdales and Norma Kamali, etc. We had a chance to do an article on Antonio for our magazine MAO MAG a few years ago and through that became very close to Paul Caranicas (who is in charge of the Antonio Lopez archives) as well as Antonio models such as Corey Tippen, Jane Forth, and Pat Cleveland. We always knew in the back of our minds that we wanted to do an Antonio book which showcases his work in a different way to the new generation, and it was a process to gain everyone’s trust. Antonio’s associates are to this day rightfully very protective of his legacy and we just had to make sure that they understood that our intentions were honorable.

MH: I always say the story of how a book is made is nearly as interesting as the subject itself! So please take us through your creation process. What did it take to get this book developed, designed and published?
MP: Well, once we convinced Rizzoli to get on board, we wanted to select an art director who truly understood Antonio. And we approached Marc Balet, the former art director of Andy Warhol’s Interview who knew and worked with Antonio. From there, we went through the archives and looked at the many thousands of illustrations, photographs, diaries, letters, agendas, date books, etc. and edited it down to what we felt would be appropriate for the book. This process took hours and hours and was so hard, as everything in the archives is amazing. Editing is the hardest part.
RP: And at night I would stay up til all hours of the night constructing the writing. Antonio’s life was not very linear–he was constantly working on multiple projects at once, and changing his style between jobs, that it was difficult to put his life into a chronological order. Also, his life was as interesting as his work and really informed his art so it was important to put all that in as well. So in the end I decided to section the writing by decade, and within the decade really pull out his greatest achievements and divide the chapters into that format.

MH: After doing so much research, is there anything that the world still doesn’t know about Antonio Lopez…
MP: Our hope is that our book is the tip of the iceberg that encourages people to really learn more about this master, but our book really uncovers so much. You will grasp a great understanding of Antonio as well as fashion during the 60s, 70s, and 80s by the time you are done with our book!

MH: Well, ironically there isn’t too much I know about your upbringing/childhoods and I’ve known you for so long! Perhaps we should do a book on how two brothers from New York City created a PR empire? Tell me your story…
RP: The funny thing is that Mauricio and I planned and studied for years as students for something we didn’t ultimately do but informs our work everyday, and that’s what is different about us and our PR company. We are brothers originally from New York (our parents immigrated to the the States from Brazil shortly before we were born) and we were just obsessed with fashion and art from a very early age. We took every art class we could, spending our weekends at the FIT high school program as well as taking Sunday classes at the Met. And any other free time, we would be at Bloomingdales, Fiorucci, Patricia Field, etc. just studying clothing and designers as well as devouring every fashion publication we could get our hands on. We both went to Parsons to study fashion design and serendipitously fell into Fashion PR and Production after I had a clothing line called Spooky which closed. We were lucky in that there was a niche open for young designers. We seized that opportunity, and we became known for discovering new talent such as Peter Som and Jason Wu.

MH: Antonio Lopez: Fashion, Art, Sex & Disco is officially your second book. The first being, The Stephen Sprouse Book (Rizzoli, 2010), which we loved, of course, being that Patrick had such a close relationship with Stephen. Was that process similar to that of making the Antonio book? I suppose you learn quite a bit after making your first book?
MP: Yes, making a book is such a different process than anything else we have ever done. But we were told very early in life by our parents that we could do anything so I suppose that our main advantage for a lot of the things we do is NERVE! We just jump in and do things and learn from our mistakes.

MH: Is there a new book in the works? Or a future project or subject you’d love to dive into?
RP: Yes, and the next book will blow everyone away, but you’ll have to wait to find out what it’s about!

MH: Well, as far as this book goes: André Leon Talley wrote the forward…amazing! What was it like collaborating with such a fashion god?
MP: Gosh, that was so major–as well as having Anna Sui, one of our heroes, write the epilogue. People have been so supportive and generous to us that we really have to pinch ourselves everyday!

MH: You both are 24/7–running a PR company, managing the careers of numerous hot designers/brands, producing fashion shows, actively on social media, attending parties, publishing books–how do you (if ever) relax?
RP: One of the things you will learn from our book is that there was no separation between work and life for Antonio Lopez–everything fed off of each other. And that’s how it is with Mauricio and I. Even when we want to blow off some steam and go to a nightclub and drink with friends, we invariably run into a fashion editor or a stylist or a potential client or hear a song which would be good for a show or…you get the picture. It’s always work, but we love it, and one day when you take a look back at all of our shows and books and clients, you’ll get a pretty good sense of who the both of us are. It’s all there in the work.
—
After years of working in the fashion industry separately and together, brothers Mauricio and Roger Padilha launched MAO PR. In its first decade, MAO has successfully introduced new talent to the fashion industry as well as conceptualizing and producing runway shows for various top Fashion Designers. Now in its 13th year, MAO Public Relations is enjoying a reputation as one of the hardest working Fashion PR Agencies in the Fashion Industry. In addition to Public Relations, MAO’s productions of events and runway shows (most notably MAO SPACE, a week-long alternative show venue to the 7th on Sixth tents which was produced for 5 years) has garnered them many awards and accolades including an award from Mayor Bloomberg for Promotion of Local Business, becoming the youngest members of the CFDA Fashion Week Advisory Council, BizBash’s top 15 event planners behind New York City’s biggest events and smartest marketing strategies and being named two of OUT Magazine’s most influential people in 2010 and Instinct Magazine’s 10 Men of the Year in 2005. In 2010, the Padilha brothers wrote The Stephen Sprouse Book which was published by Rizzoli and continues to be one of the best selling fashion monographs. Now in 2012, they have completed their second book, Antonio Lopez: Fashion, Art, Sex & Disco.

LINKS:
MAO PR
MAO PR BLOGSPOT
The Antonio Lopez Book by Mauricio Padilha and Roger Padilha FACEBOOK Page
The Antonio Lopez Book
—
Mauricio and Roger Padilha interviewed by Marie Havens
Written by Marie Havens
Edited by Tyler Malone
Photography Courtesy of Paul Caranicas / Copyright the Estate of Antonio Lopez and Juan Ramos
Design by Marie Havens
—
Captions:
Cover/Page 1:
Polaroids (taken using Antonio Lopez’s original Polaroid SX 70) of Mauricio Padilha and Roger Padilha, 2012, Photography Courtesy of Mauricio Padilha and Roger Padilha
Underlay/Transparency: Ribbon Cover Photo: Nina Gaidarova / Antonio Lopez: Fashion, Art, Sex & Disco
Page 2:
Underlay/Transparency: Ribbon Cover Photo: Nina Gaidarova / Antonio Lopez: Fashion, Art, Sex & Disco
Page 3:
Group shot: Antonio Lopez with Pat Cleveland (centered) and friends at his NYC studio, Photography Courtesy of Paul Caranicas / Copyright the Estate of Antonio Lopez and Juan Ramos
Page 4:
Black and white photograph: Donna Jordan, Corey Tippin and Antonio Lopez (in white robes) in San Tropez, Photography Courtesy of Paul Caranicas / Copyright the Estate of Antonio Lopez and Juan Ramos
Page 5:
Jerry Hall, Photography Courtesy of Paul Caranicas / Copyright the Estate of Antonio Lopez and Juan Ramos
Page 6:
Sketches by Antonio Lopez, Photography Courtesy of Paul Caranicas / Copyright the Estate of Antonio Lopez and Juan Ramos
Page 7:

Antonio Lopez with plastic bag, Photography Courtesy of Paul Caranicas / Copyright the Estate of Antonio Lopez and Juan Ramos
Page 8:
Black and white photograph: Juan Ramos, Cathee Dahmen and Antonio at the Carnegie Hall Studio, Photography Courtesy of Paul Caranicas / Copyright the Estate of Antonio Lopez and Juan Ramos
Page 9:
Woman in Gold seated: Anita Russell Paris, Photography Courtesy of Paul Caranicas / Copyright the Estate of Antonio Lopez and Juan Ramos
Page 10:
Anna Piaggi and Antonio Lopez, Models, Pat Cleveland and Antonio Lopez, Karl Lagerfeld and Antonio Lopez, Photography Courtesy of Paul Caranicas / Copyright the Estate of Antonio Lopez and Juan Ramos
Page 11:

Beach photo: Antonio Lopez, Donna Jordan, and Corey Tippin in San Tropez, Photography Courtesy of Paul Caranicas / Copyright the Estate of Antonio Lopez and Juan Ramos